company news about Immersive approach empowers the development of the cultural and museum industry, ushering in a new visual transformation！

In recent years, "immersive" light and shadow spaces have become a hot topic in the cultural and museum industry. They not only create unique sensory experiences, but also integrate diverse cultural scenes, allowing museums, art exhibitions, and various formats to constantly evolve. With the development of imaging technology, "immersive" is also constantly innovating. This article starts from the source of the concept, outlines its rise, and focuses on the trend of visual presentation.

Understanding 'immersion' from the source

The original meaning of the term "immersion" is that an object is submerged in water, which is extended to the cognitive feeling of a person in space. The process is divided into three progressive levels: contact, concentration and complete immersion. From ancient times to the

present, human beings have never stopped their yearning and pursuit of "immersion", including literature, music, games and even learning.

In the field of artistic presentation, "immersion" is particularly valued. Long ago, artists discovered that they could achieve experiences such as entering a painting or entering a place through techniques and methods. These creative ideas about artworks and the associated environment gradually developed into the concept of "immersion".

With the evolution of digital technology, especially the development of visual imaging technology, the concept of "immersion" is integrated with various devices to form a light and shadow space solution. Through elements such as sound, light, and electricity, it mobilizes people's sensory and cognitive experiences, breaks the boundaries of traditional art, and provides audiences with a novel perceptual experience.

"Immersive" has profoundly influenced the content communication form in the fields of art exhibitions and museums. Starting with Australia's "Immortal Van Gogh" art exhibition, the UK's "Rain Room" art interactive installation, and Japan's teamLab digital art exhibition, "immersive" light and shadow space has gradually become a trend, stimulating innovation and reform in my country's cultural and museum industry.

FLYIN redefines "immersion"

Human beings' pursuit of experience is endless. Both artists and audiences have higher expectations and more urgent needs for "immersive" artistic expression and visual perception. Compared with the past, the current "immersive" light and shadow space has achieved triple upgrades - more refined content, more professional environment, and more comfortable experience.

On the one hand, more advanced software and hardware equipment allow artists to create dynamic image content with higher clarity, more brilliant colors and more delicate texture. On the other hand, the environment layout of designers and construction teams is more professional, including more mature and complete ambient light control, landscape matching, interface interaction, etc. At the same time, from the perspective of the audience, the current "immersive" images can be watched at close range, and can be interacted with by finger touch, which is comfortable and not tiring for the eyes, and both adults and children can safely imagine the world of light and shadow.

It can be seen that "immersion" is being redefined and visual innovation has become a general trend.

As a professional manufacturer with many years of experience in the imaging field, BenQ has a deep understanding of the industry's pain points and has introduced its unique color accuracy and wide color gamut technology into the engineering market, creating the FLYIN new generation of high-reduction 4K engineering projector EL-M906U, which is specially designed for "immersive" applications, to restore the colors in the eyes of the creator and innovate the visual immersive experience of the exhibition.

Cultural and museum spaces and art exhibition halls are very suitable for choosing FLYIN EL-M906U to create huge images over 2 meters high. Through amazing and delicate picture quality and true colors, it shows a stronger sense of immersion and impact, accurately expresses the theme and content, and perfectly reproduces the planning and design.