[Original from Projection Window] The younger generation who focus on immersion and intelligence have become the main consumer group. They have higher and higher requirements for watching movies at home. The considerations for purchasing home projectors are also continuously upgraded. Professional quality has become the core value to win users.
Home theaters grow out of the circle
In recent years, with the improvement of the quality of life, people are willing to devote their efforts to improve their spiritual life, gain a sense of warmth and a healing experience, and watching movies, TV series, animation, live shows and playing games have become an important part of life. However, small screens such as tablets and TVs can no longer meet people's visual experience. Immersive large screens are more in line with users' expectations. Therefore, home theaters have received widespread attention.
In fact, home theater is not a new concept. It has been around for decades, but it has always been in the niche circle of enthusiasts and has not really entered the mass consumer market. The reason is simple: expensive products have discouraged a large number of users. Now, projectors with professional performance and equipped with intelligent systems have replaced traditional solutions and ushered in a new round of popularization of home theater.
It is worth noting that the young people of Generation Z have a professional consumption concept. They pursue ultra-high-definition, more professional and more immersive visual presentation. Professional-grade home projectors have 4K, high frame rate and 3D stereoscopic imaging capabilities, bringing more advanced and personalized visual enjoyment.
Focus of young users of Generation Z
Watching movies and playing games are the main visual leisure activities for young people of Generation Z at home. Whether the operation is intuitive and simple is an important factor in measuring the quality of the product. Next, we will analyze the needs of young people for home projectors from the three aspects of watching movies, playing games and operation.
1. Immersive viewing experience - comparable to that of a movie theater
Now, 4K HDR is the standard format for watching or downloading videos online. Movie enthusiasts will pay more attention to home projectors with high percentages of Rec.709 or DCI-P3 high color gamut, dynamic contrast enhancement and other features, pursuing cinema-level enjoyment.
2. Enjoy playing games - high frame rate without lag
Video games have a very high penetration rate among young user groups, with multiple attributes such as social, sports, and leisure. They pay attention to models that are more suitable for PC and PS5 games such as 4K, 120Hz high frame rate, HDR, HDMI 2.1 and enhanced mode.
3. Easy operation - no threshold to use
In addition to professional performance, young users prefer simple user experience, easy debugging, familiar interface, smart operation, and daily applications can be carried out very easily.
Contact Person: Mr. PingQuan Ho
Tel: 86-18038098051
